Below The Line Marketing

Direct brand activation develops integrity, loyalty, and identity for a business venture. So, we aim to enable intimate consumer relations for your enterprise.

Below The Line Marketing techniques constitute promotional activities other than conventional mass media advertising, through direct on ground activation targeted towards niche audiences. We aim to provide exposure and recall value to your brand identity through personal interaction with potential consumers— be it for start up companies, small business ventures, or established corporates.

  • Distribution of promotional material at point of sale

    • Brochures
    • Pamphlets
    • Banners and placards
  • Product demos and samplings in dense footfall areas

    • Malls
    • Residential areas
    • Market complexes.
  • Direct Consumer Outreach Programmers

    • Low-budget promotions
    • Intimate consumer connect
    • Small cities and rural areas
  • Test Marketing for niche target groups

    • Preceding product launches
    • Teasers for big campaigns through trade-shows
    • Interaction with sales staff
  • Digital Communication through direct email campaigns